Southwest Airlines

Partnerpalooza 2012 Art Direction: Keith Barney, Emma Vallee, Herman Chaneco Illustration: Chris Labrooy While working at Wunderman West, we worked with an illustrator to bring the initial pencil sketch to life. The illustrator worked in 3D and we went through several rounds of feedback to get to the final product, which was used on a variety of digital ads and on the the Southwest Airlines website.

Application of the Graphic: www.southwest.com/partnerpalooza
Application of the Graphic: www.southwest.com/partnerpalooza
Detail of the Illustration
Initial Sketch by Emma Vallee
3D Render by Chris Labrooy
3D Render by Chris Labrooy
Detail of the Illustration
Detail of the Illustration
Detail of the Illustration

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