"Frequency marks an extension of Spotify’s ongoing commitment to and investment in Black voices. Through the rollout of new content, cultural partnerships, and an ambassador program, Frequency aims to further connect the Black community to upcoming and established Black creators." - https://newsroom.spotify.com/
The dot patterns were intended to be based on different audio frequencies, generated by the music or podcasts being featured. Animation test by Shaun Harrison.
The Frequency system went through several iterations with the client, ultimately landing on the version below, which was displayed in Times Square and across their various channels. Some real-world executions are posted below.
Brand guidelines / visual identity guidelines were passed on to assist the editorial team in creating a variety of playlist covers and assets to accompany the campaign.
The Frequency system went through several iterations with the client, ultimately landing on the version below, which was displayed in Times Square and across their various channels. Some real-world executions are posted below.
Brand guidelines / visual identity guidelines were passed on to assist the editorial team in creating a variety of playlist covers and assets to accompany the campaign.
