Kevin Hart is on a mission to keep the world laughing, and Laugh Out Loud (LOL) is his next-generation streaming comedy platform aimed at inspiring a new wave of comedy fans. As Kevin’s long-time agency partner, Quantasy helped turn his vision into reality.
Approach: Collaborating closely with Kevin and the Hartbeat team, the goal was to elevate the brand’s look and feel while maintaining its comedic heart and spirit. Our role involved crafting a comprehensive brand strategy and visual identity, along with marketing and technical development of the platform and apps.
Solution: The project included: Brand Strategy & Visual Identity, Marketing Strategy & Asset Creation, Technical Development for Platforms & Apps
Impact: Laugh Out Loud became a key player in comedy entertainment, amplifying Kevin Hart’s comedic vision with a fresh, engaging, and modern brand.
Client: Kevin Hart / Laugh Out Loud | Agency: Quantasy | Role: Design Direction, Visual Design, Branding
