Banfield Pet of the Week Social Series

Banfield recently ran a fun and interactive social media campaign called #BPetoftheWeek, where pet owners were invited to submit photos of their pets for a chance to have them featured. Each week, one winner was selected, and their pet's photo was transformed into a custom illustration. The contest successfully engaged Banfield’s online community, encouraging user-generated content and celebrating the unique bond between pet owners and their pets. Illustrations by Jennifer Herrera and Emma Vallee Callinan.